The new AMG centers will feature a redesigned sales showroom with consistent furnishings, materials and color palettes. Through the designo program, customers will be able to personalize their vehicles with unique paint, materials, trim and content, and a customer hotline will connect each center to AMG headquarters in Affalterbach.
Each center will also offer the AMG Performance Roadshow, a total customer immersion in the AMG brand, including talks from expert presenters and "intensive" test drives in a variety of AMG products.
From Edmunds Inside Line